Lao Peng You

Lao Peng You, which means "old friend" in Chinese, is a family-owned restaurant in Chicago that was built from childhood memories and chili oil. Being a part of the Lao Peng You family, I had a unique perspective when approaching the brand identity and interiors. I wanted to ride the line of being modern and fresh yet feel like it has always been there. From the logo to the family photos on the walls, each element is meant to evoke emotions of home and family.

WEBSITE: oldfriendchicago.comSERVICES: creative direction, brand identity, illustration, social, web design, interior design, merchandise, packaging, stationary
PRINTERS: JUS Studios, Lucky Prints, Heart & Bone Signs

PHOTOGRPAHY: Jack Xiang Li, Sandy Noto