Lao Peng You

Lao Peng You, meaning old friend, is a Chinese restaurant in Chicago. Family owned and built from childhood memories. The brand is approachable, fresh but feels like it has always been there. The logo to the family photos on the walls, each element is to evoke the emotions of home and family.

Services: creative direction, brand identity, illustration, social, web design, interior design, merchandise
Printers: Lucky Prints, JUS
Photographers: Sandy Noto