Work / Relish Works: Next Gen Operator
Covering the shifts and challenges in the restaurant industry, we worked with the Relish Works team to create their Next Gen Operator website. I was brought on the team to develop an illustration system that a restaurant operator could relate to. Once the style was established, I worked with our lead designer, Dan Kunz, to execute a thoughtfully designed website.
nextgenoperator.com
Services:
illustration, animation, web design
Agency:
hellogrip.com
The Goal
Restaurant owners discussed the obstacles they faced during the pandemic and where they see the industry heading in the future. Our goal was to tell that story in a compelling way by providing insight and conversations around what the will foodservice look like moving forward.
The Research
To develop an illustration style that would feel approachable for the foodservice industry, I looked to cookbooks and vintage how to guides to reference a style already recognizable to our audience. By adding a playful twist to the illustration compositions supported creating an engaging and friendly experience for the users.
The Result
The launch of the website created a much needed community around a ever-changing, and sometimes confusing industry. The website and illustrations showcase an inclusive, fluid, and fun guide to to look toward the future of foodservice.