Work / Truss Vet
Truss Vet is reimagining how animal hospitals serve pets and people. By bridging the gap between general practices and emergency hospitals, Truss Vet is pioneering a new care category with veterinary urgent care. At Grip, we developed a welcoming brand system to create a stress-free and trustworthy experience for pets and their owners.
trussvet.com
Services:
branding, messaging, website, stationery, illustrations, signage, wayfinding, experience
Agency:
hellogrip.com
The Challenge
Your pet is a beloved member of your family, and we want you to feel confident that they are safe with us at Truss Vet. As a fresh approach to veterinary care, the Truss Vet branding needed to be professional while also capturing the playful spirit of animals in our visuals.
The Research
Urgent care can be stressful, so we've chosen colors that are known to be calming for both cats and dogs—these "fear-free" colors help make the experience better for your furry friends. We've struck a soothing balance with elegant typography, a whimsical logo, and playful illustrations, creating a brand that feels both reliable and comforting.
The Result
From digital to on-site branding and messaging, every detail provides a smooth, stress-free experience. And when cats and dogs are feeling good, all tails are wagging. The demand for veterinary services is at an all-time high, and veterinary urgent care has never been more needed.
Truss Vet quickly opened a second location, and our proudly serving North Carolina with exceptional care for their pets.