Truss Vet

Truss Vet is bridging the gap in care between primary veterinarians and the ER with veterinary urgent care. Urgent care can be stressful, so we used colors proven to be calming to cats and dogs—known as "fear-free" colors—to create a better experience for pets. We found a balance between the elegant typography, whimsical logo, and playful illustrations—creating a modern, inviting, and trustworthy brand.

SERVICES: brand identity, website, stationary, merchandise, illustrations, signage, wayfinding, experience
AGENCY: Grip Design