The Verso logo represents three unique buildings in River North. The challenge was to connect to the area's art and print history while feeling elevated. Each structure is defined with color and a simplified illustration of its shape, keeping it playful yet sophisticated to showcase the diversity and energy of Verso.

Services ︎︎︎ logo, branding, campaign messaging
Year ︎︎︎ 2019-2020
Agency ︎︎︎ Core 12