Work / Lao Peng You
Lao Peng You proudly serves Chinese food in Chicago, IL, focusing on noodles and dumplings. Everything is created with thoughtfulness and attention to detail, ensuring every bite is memorable. I partnered with my husband, Eric Wat, and his brother, Daniel Wat, to open this small-casual, family-owned restaurant. My role included building the brand identity, designing the interiors, and enhancing the overall guest experience from online to the storefront.
oldfriendchicago.com
Services:
creative direction, brand identity, illustration, social, web design, interior design, merchandise, packaging, stationary
Collaborators:
JUS Studios, Lucky Prints, Heart & Bone Signs,
The Challenge
Chops and Daniel Wat have always dreamt of opening their own restaurant together. The challenge we faced was aligning the visuals and messaging with their love of Chinese food and the homey feeling of being surrounded by friends and family.
The Research
Lao Peng You, meaning old friend, was our north star for how to approach everything. We looked at how they grew up going to their Nai Nai's house for inspiration. The picture frames on the walls with multiple images of family members collaged into one frame. The typography was inspired by old church handouts they received in their uncle's basement where the family gathered on a Sunday.
The Result
We ended up with a product that could be modern and fresh yet feel like it has always been there. From the logo to the family photos on the walls, each element evokes emotions of home and family.
Lao Peng You was recently featured on the TV series The Bear, along with winning multiple awards, being highlighted on local food blogs, and have gained over 22K followers on Instagram.