Work / Relish Works: Next Gen Operator
Covering the shifts and challenges in the restaurant industry, we worked with the Relish Works team to create their Next Gen Operator website. I was brought on the team to develop an illustration system that a restaurant operator could relate to. Once the style was established, I worked with our lead designer, Dan Kunz, to execute a thoughtfully designed website.
nextgenoperator.com
Services:
illustration, animation, web design
Agency:
hellogrip.com
The Goal
Restaurant owners discussed the obstacles they faced during the pandemic and where they see the industry heading in the future. Our goal was to tell that story compellingly by providing insight and conversations about what food service will look like moving forward.
The Research
To develop an illustration style that would feel approachable for the foodservice industry, I looked to cookbooks and vintage how-to guides to reference a style already recognizable to our audience. Adding a playful twist to the illustration compositions allowed me to create an engaging and friendly user experience.
The Result
The website's launch created a much-needed community around an ever-changing, sometimes confusing industry. The website and illustrations showcase an inclusive, fluid, and fun guide to look toward the future of foodservice.