Work / Wondrous
Wondrous is an app that combines investing, education, and community. Embracing the idea that "it takes a village," it aims to reshape our children's futures by building generational wealth while teaching them the principles of investing. Working closely with the Wondrous team, I developed a comprehensive brand system that reflects this ambition and energy, highlighting the power of investing together.
strategy, product design, UX/UI, illustration
Agency:
hellogrip.com
It takes a village.
The Wondrous brand is vibrant and dynamic, designed to be approachable and trustworthy for parents and caring adults. Its whimsical and joyful illustrations enhance the user experience, especially for young users as they navigate through the app and learn fundamental wealth-building concepts. The challenge was to create a product that is dynamic, personalized, and adaptable to different family needs.
I crafted a design system that is simple to navigate, empowering individuals to invest in a brighter future with confidence. This has led to the creation of a product that blends high performance with whimsy, inspiring users to dream big.
This system became the foundation of Wondrous, creating an inspiring experience that blends engagement with dynamic action. We supplied their team with a versatile, scalable toolkit designed to evolve alongside their ambitions and needs, ensuring they have the resources to expand and adapt.